□įYI: You can plan and schedule your LinkedIn posts alongside Instagram, Facebook, Pinterest, TikTok, and Twitter too. However, crafting captions can be tedious - especially if you’re not in writing mode.īy planning and scheduling your LinkedIn posts in advance, you can set time aside to brainstorm and write when you’re in the creative zone.īecause you know what they say: success is where preparation and opportunity meet. LinkedIn captions can be up to 3000 characters long, giving you a ton of space to engage with your target audience. The Best Time To Post on Social Media in 2020 by Adam Daley Since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret sweet. Get more tips and tricks from two LinkedIn creators - from how to set your goals to how to grow on the app: LinkedIn Influencers: Who They Are & How to Become One #3: Write Stronger Captions While it doesn’t have to be every day, scheduling your posts will help you set up a consistent posting cadence. Ready to level-up your LinkedIn strategy? Plan and schedule your LinkedIn posts in advance with Later - available on all free and paid plans.According to LinkedIn creators, posting consistently on LinkedIn is integral to your growth on the platform. Knowing your best time to post on LinkedIn can help you reach new audiences and grow your community.Īnd with Later, you can automatically publish your posts to hit those prime-time slots. Your scheduled LinkedIn post will auto-publish to your profile - no notifications required. You can also tap “Edit Image” to add text to the image and crop it to be the perfect size for LinkedIn. Write your caption and add hashtags to the post. ![]() Company profiles can schedule video and image posts. NOTE: Personal LinkedIn profiles can only schedule image posts. If you want to schedule a post with a photo or video, drag and drop content from the Later Media Library to your Calendar and select the best day and time to post. NOTE: There is a 3000-character count limit for text-based LinkedIn posts. To schedule a text-based LinkedIn post, drag and drop the "Create Text Post" box onto your Calendar. Here’s how to schedule your LinkedIn posts in five simple steps:Ĭonnect your LinkedIn profile to your Later Account. Calculate The Best Time to Post on LinkedIn in 2023 On average, what's the best time to post on LinkedIn While the best time to post on any social media platform varies based on a number of factors, the research is a great guideline to help you get started. When picking the times, consider peak scrolling times: morning commute, lunch break, and end of the workday.įor example, if you notice your followers are mainly in PST and are most active first thing in the morning and right after work, schedule your LinkedIn posts to appear at 8AM, 9AM, 6PM, and 7PM. Chances are someone else has the same question, so why not give them an answer based on your prior experience with a client. ![]() ![]() Start by picking five different times throughout the week. Everyone wants to know what to expect before it happens, so sharing what you think and why will show your knowledge and confidence. If you want to experiment with posting times yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times, on different days. #2: Experiment with Posting Times and Measure Your Progress ![]() However, if you have an audience based in both Vancouver and Paris, pay attention to the best crossover times for those time zones, such as 8 and 9AM PST- morning in Vancouver and after-work hours in Paris. If you don’t have access to LinkedIn Analytics, you can combat this by estimating the best time zones based on your audience base.įor example, if you’re a New York-based brand or creator and want to reach LinkedIn users on the East Coast, you can post during EST working hours, between 8AM and 6PM. Obviously, that portion of this article below will only be useful to you if TikTok remains active in the U.S. (I should note that at the time of writing, TikTok’s future is up in the air. Keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page. Here’s your quick guide to the best times to post in 2020 for the big four Facebook, Twitter, Instagram, and LinkedIn and for the up-and-comer, TikTok.
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